HEARD trains AI to moderate user interviews. The AI will moderate a conversation with your participants in text or voice and adapt the questions it asks in real time to personalize the interview and collect deep insights.

We train a proprietary model on how to moderate user interviews using thousands of data points, created in partnership with real researchers. HEARD also gives you the ability to add your own discussion guide and do custom fine-tuning of the types of follow-up questions you’d like to ask.

Surveys are great tools to collect scaled data on closed-ended, quantitative questions (e.g. multiple choice, ratings), but they can’t adapt to what each participant says to capture their feedback in an open-ended conversational format. HEARD is for use cases where a survey alone can’t collect the depth of information you need in order to make nuanced, complex decisions.

Companies use HEARD in order to speed up collecting customer insights without sacrificing on quality. They use HEARD for many cases where they would otherwise need to run in-person user interviews, like validating a new feature idea, collecting product feedback, or building a customer persona.